Why you should consider Event Management

If you’ve never attended a local trade show or exhibition, you could be missing out on a great opportunity to network with not only prospective customers, but also like minded business owners, so as well as boosting your sales you could also be forming beneficial business relationships with new suppliers and other third parties. If turning up and exhibiting your company in a shell scheme or  even a larger display stand doesn’t feel like the right fit with your business, then there are plenty of other event options available such as hosting your own open day or even attending some less formal networking events such as breakfast meetings in your local community. One of the biggest benefits of being a part of any kind of event is the opportunity to engage directly with customers and other businesses, providing the opportunity for market and competitor research as well as direct selling, if you haven’t attended an event before you won’t know what you’re missing out on until you give it a try.

event management

How to measure the success of an event

Before you jump into the deep end and start organising you attendance at a show or your own open day, you should think carefully about what you are expecting to get out of it and what the signs of a successful event will be. Trend marketing can help with all aspects of event management from planning and budget responsibility to printed collateral and on-site coordination to help deliver a successful event. We will work with you to prepare a few key objectives, which might be to raise awareness of your business, drive footfall to your shop or showroom, generate sales leads and sell directly at the event, or even to generate some sponsorship or funding for your new business idea. Once you’ve set some clearly defined goals, we will ensure that the appropriate measures are in place for a detailed post event report, so you and your stakeholders can easily reflect on the event and the return on investment it provided.

From invitations to goody bags and everything inbetween

Whether you’re looking for a complete start to finish event management service, or just an extra pair of hands to help deliver your next open day, Trend Marketing can provide a bespoke package to suit your requirements on a sensible budget. With experience in organising everything from 500 Sq.M plus display stands at national exhibitions to business conferences for 300 plus delegates, we have real world experience to back up the provision of the following event services and much more:

  • Event planning
  • Budget management
  • Delegate list management
  • Invitations and follow-up
  • Event advertising/promotion
  • Event collateral design and print
  • Catering and entertainment sourcing
  • Presentation and script preparation
  • Guest speakers/after dinner speakers
  • Gala dinners
  • Exhibition stand planning and building
  • Promotional and hosting staff
  • Accomodation/restaurant bookings
  • Risk assessment and health & safety (H&S) documentation
  • On-site coordination
  • Post-event wash-up meeting and review
  • Delegate questionnaire

Speak to us about your upcoming event via the Contact Us page

Did you know you can even study for a degree in event management click here for details.