By Categories: Marketing Tips

The number of businesses searching for GDPR advice in Bognor Regis and nationally has increased rapidly over the last few months, particularly since GDPR (General Data Protection Regulation) came into effect on 25th May 2018. There are lots of questions to be answered, such as, what is GDPR? How does it affect my business? And what is the risk of breaching GDPR? All extremely valid questions and Trend Marketing is here to provide some GDPR advice in Bognor Regis and the surrounding area.

GDPR is all about protecting personal and sensitive personal data of data subjects, this could be your customers, suppliers, staff or any individuals whose data your company stores or processes, which is why this new legislation will impact every single business in the UK in one way or another, which is why there is a huge need for GDPR advice in Bognor Regis. The regulating body for GDPR are empowered to hand out potentially huge fine to any businesses that are breaching the new law, so it’s important to check that your business is compliant.

GDPR supersedes the 1998 Data Protection Act and the key principles of the act according the the Information Commissioners Office (ICO) are as follows:

  • “The GDPR sets out seven key principles:
    • Lawfulness, fairness and transparency
    • Purpose limitation
    • Data minimisation
    • Accuracy
    • Storage limitation
    • Integrity and confidentiality (security)
    • Accountability
  • These principles should lie at the heart of your approach to processing personal data.”

In general it is fair to say that GDPR is all about the rights of the data subject and ensuring that you are treating their data fairly and for genuine reasons. With all the recent hacking and data leaks appearing almost daily in the national news, consumers are rightfully suspicious about companies collecting and using their personal data, particularly sensitive data such as religious, political, sexual views or about their health etc. It was therefore essential for GDPR to provide more rights for data subjects, which now includes:

  1. “The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling.” (source: ICO website)

Find Professional GDPR Advice in Bognor Regis

Trend Marketing has received professional GDPR training and we also have hands-on experience in creating and implementing GDPR compliant data handling and marketing practices for large companies in Bognor Regis. We can carry out an audit of your business and offer practical GDPR advice in Bognor Regis and the surrounding areas. If you are interested in speaking to us about your data handling and checking you are GDPR compliant then please get in touch via the contact us page by clicking the button below.