What is Digital Marketing?
Digital Marketing can cover a wide range of electronic marketing initiatives both online and offline whether you’re based in the Bognor Regis area or elsewhere. A few of the most commonly used types of digital marketing in the Bognor Regis area include:
- Website creation, web design and management
- Social media channel set-up and content management
- Display advertising and pay-per-click (PPC) advertising
- Electronic direct mail (e-dm) also known as email marketing
- SMS or text message marketing
- Bluetooth or wireless network (wifi) marketing
- Search engine optimisation (SEO)
- Customer relationship management (CRM) and database management
- Affiliate network marketing
- Blog and vlog creation, copy writing and blog or vlog management
- Electronic brochures and literature
- Virtual reality and augmented reality
- Mobile and smartphone marketing including app creation and publication
These channels are often used as a cost effective and highly measurable method of connecting with customers and prospects all over the world. One of the key benefits of digital marketing channels such as those mentioned above is that they can be used to quickly and effectively send a marketing message to recipients in any location and at any time, often for a very low cost or sometimes even for free. In this post we will explore the benefits of creating a strategy for digital marketing in Bognor Regis and beyond.
Why you should consider Digital Marketing in Bognor Regis
Whether you are looking to promote your business to local people in the Bognor Regis area or perhaps neighbouring towns and cities, there are a huge number of reasons why you should consider using digital marketing before splashing out on more traditional marketing channels such as print advertising in the local newspaper or leaflet distribution (direct marketing). According to the 2011 census, Bognor Regis has a population of around 230,000 people and industry research tells us that over 95% of the current population is connected to the internet through at least one electronic device such as a desktop computer, laptop, smartphone, games console, smart TV or similar device. This means that you have access to almost a quarter of a million potential customers at the touch of a button (well, a few buttons perhaps!). Exploiting digital marketing opportunities in Bognor Regis and beyond is a lot easier than some people think, there are lots of cost-effective advertising channels such as Goole Adwords Pay-Per-Click (PPC) advertising which can be geo-targeted to a specific location such as Bognor Regis, Facebook also has a similar digital advertising platform that can be targeted by the viewers location, meaning that your adverts are only displayed to people in the location you choose, you can even specify who sees the advert by defining age groups, interests and lots more. There are also lots of ways you can use digital marketing to promote your business in the local area that don’t cost a penny, a few examples include social media, blogs, forums and lots more.
Our Digital Marketing services
Trend Marketing has lots of experience in creating innovative digital marketing strategies in and around the Bognor Regis area, we can help your business to stand out against competitors and reach your local customers and prospects through a range of online communication channels. Our range of digital marketing services include web design and website management, social media set-up and management, email campaign design and fulfilment, digital display and PPC advertising, blog and vlog production and promotion, customer database management, full SEO services and lots more. If you’re interested in discussing how digital marketing can help your business to increase sales and customer retention, then please get in touch with us for a free consultation, visit the Contact Us page here.
Find out more about digital marketing on the Chartered Institute of Marketing (CIM) website.